Adidas Commercial:Football Stars

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Adidas sponsors many athletes and teams around the world. One of the first prominent endorsers of Adidas equipment was American running legend Jesse Owens, the gold medallist at the 1936 Summer Olympics.

Football sponsorships
Adidas produces the kits of some of the biggest domestic and international football teams, including Bayern Munich, Real Madrid, AC Milan, Chelsea, Liverpool, Newcastle United and Ajax, as well as the national teams of Germany, France, Romania, Argentina, Mexico and Spain. They produce the balls used in the UEFA Champions League matches and FIFA World Cup tournaments since 1970.

FIFA World Cup 1954
When West Germany won the 1954 FIFA World Cup, their footwear was supplied by Adidas. These shoes introduced a technological breakthrough: studs with screws. When the weather was good and the pitch was hard, the shoes were equipped with short studs; when it rained, longer studs were screwed on the bottom of the shoes. As the final game against the highly-favoured team from Hungary was played in heavy rain, this gave the German players a firmer hold on the slippery pitch. This anecdote was a plot device used in the successful German film, The Miracle of Bern, which was a movie version of the 1954 World Cup.

FIFA World Cup 2006
More recently, some players on the German national team who have contracts with rival sportswear companies (most notably Nike endorsers Jens Lehmann and Miroslav Klose) have complained about the clause on Adidas' contract with the national side requiring them to wear Adidas kit, including footwear. Lehmann cited foot pain from the boots that bothered him during the 2006 FIFA World Cup. Several players threatened to boycott an international friendly against Sweden in protest against the rule. However, the German Football Association was able to reach a new agreement with Adidas in September 2006 to allow the players to wear their own brand of boots, and in the goalkeepers' case, their own gloves.